vr startups to look for in 2024

VR Startups to Look Out for in 2024

Zornitsa Vuteva 7 months ago 0 28

Although it may seem that the VR tech field is dominated by corporations whose main goal is to gain profit from entertainment, there are many startup companies that are aiming to propose effective solutions for everyday issues powered by virtual reality. In this article, we’ve decided to showcase some of the most notable VR startup companies, which are expected to develop and gain even more traction in the following year, 2024.

Key Takeaways

  • VR startups offer innovative solutions that shape the future of technology and improve people’s lives.
  • VR is utilized in gaming, entertainment, healthcare, engineering, and more.
  • VR startups invest heavily in research and development to bring innovative solutions to the market.

Why are VR startups important for the tech industry?

Nowadays, VR startups are playing an increasingly important role in the tech industry, as they offer innovative approaches to improving different fields.

Businesses are taking advantage of its potential, using it to develop solutions in gaming, entertainment, healthcare, engineering, and more. Moreover, VR offers users a unique way to interact with digital content, making it invaluable for businesses looking to stand out from the competition.

As such, VR startups are investing heavily in research and development with the aim of bringing their innovative solutions to the market. In the coming years, these startups could revolutionize the tech industry, providing us with the tools to create a better future.

How did we choose the top VR startups?

All startup companies mentioned in this article have been selected in accordance with the following criteria:

  • Application – does this new VR tech software apply to real-life needs?
  • Flexibility – are there prospects for future development?
  • Innovation – is the solution proposed by the startup groundbreaking?
  • Interoperability – are the products/services of the startup compatible with other pieces of technology?
  • Adoption – are the startup’s efforts well received by their niche of choice and the customers?

Amelia Virtual Care

Amelia Virtual Care stands out for its user-friendly platform and its ability to facilitate remote care and create immersive therapeutic experiences. With over 70 virtual environments, therapists can implement diverse techniques such as psychoeducation, desensitization, and EMDR.

Amelia is advancing research and promoting evidence-based care and has offices in Barcelona and Mountain View. It’s quickly becoming a leader in the mental health technology space, helping to improve mental health outcomes worldwide.


Igoroom’s platform is set to revolutionize the travel booking experience and establish a new standard in the industry.

It provides 360-degree virtual reality tours of luxury hotels and resorts. It allows users to explore properties before booking, offering a selection of forward-thinking hotels such as Six Senses, Shangri-La, and Dubai’s Atlantis, the Palm.

To monetize its app, Igoroom takes commissions on bookings like online travel agents. VR technology provides hotels with a more interactive and engaging booking experience, and a 2019 PwC study found that eight leading hotel chains had increased online revenue by up to 135% with its integration.

Sandbox VR

Sandbox VR is a platform that provides full-body motion capture and VR technologies for immersive social experiences.

Sandbox VR‘s five VR games allow up to six people to physically interact in a virtual environment, like living in a game or movie. It utilizes inverse kinematics, head-mounted VR headsets, backpack computers, motion capture sensors, and haptic vests for a more immersive experience.

Over the past 12 months, it earned $23 million and now has 42 retail locations with seven more in the works. It has close to 100,000 platform users and collaborations with Nvidia, Netflix, and LVMH.


By 2024, VRpartments will be the go-to platform for real estate agents, offering a unique, user-friendly, and immersive experience for browsing and furnishing properties. Powered by a conversion engine, it transforms 2D PDFs into interactive 3D models.

This virtual solution saves time and offers convenience with the ability to view properties from any device. Plus, with a grant from the Poland-based incubator Unicorn Hub, the project is gaining recognition for its potential to revolutionize the real estate industry.

VRpartments simplify the process of finding and furnishing a property, making it easier for agents to provide customers with the best service. With this technological advancement, the future of real estate looks bright.

Vivid Vision

Vivid Vision is another cutting-edge VR startup making waves in the industry by offering innovative solutions for vision therapy.

Founded in 2014, the San Francisco-based company specializes in virtual reality for vision therapy, providing both software and hardware solutions for people with vision issues.

Vivid Vision’s portfolio includes software and hardware solutions for vision therapy, which can be used in clinical settings or at home.

Vivid Vision has partnered with leading clinics and secured substantial investments, paving the way for future growth.

In 2024, the company is expected to expand its customer base with new products and more awareness of the effectiveness of VR for vision therapy.

XYZ Reality

Backed by a £20 million Series A funding round, XYZ Reality has revolutionized the construction industry with its Engineering Grade Augmented Reality device, HoloSite. This device reduces costs by up to 20% and allows users to view their 3D Building Information Modeling (BIM) Model with millimeter accuracy. It eliminates disputes and tolerance errors, enabling real-time validations and immediate decision-making in the field.

The Atom headset complements the HoloSite AR platform, making construction processes even safer and more efficient. XYZ Reality’s success is evident in the “Mission Critical Tech Innovation” award they won at the DCD Global 2022 Awards and the accolade for “Digital innovation in on-site productivity” at the Digital Construction Awards.

Veris Behavior

Veris Behavior provides a unique way to conduct market research, leveraging VR and neuromarketing to understand consumer preferences through immersive shopping experiences. This startup integrates Virtual Reality, Neuromarketing, and Data technology to facilitate virtual retail experiences, allowing companies to validate their marketing strategies before launch.

Veris Behavior offers an innovative VR shopping platform, providing companies with valuable consumer data and insights. It creates immersive stores that mimic real shopping experiences, allowing for in-depth consumer studies that yield more accurate information compared to traditional methods.

Companies in the retail, consumer goods, hospitality, food, and pharmaceutical sectors can benefit from Veris Behavior’s novel approach to market research.

Frequently Asked Questions

How Can I Stay up to Date on the Latest Developments in the VR Startup Industry?

Stay up to date on the latest VR startup industry developments by following industry publications, attending virtual conferences, and networking with professionals online.

What Potential Opportunities Exist for Entrepreneurs in the VR Startup Space?

VR startups create a world of possibilities, allowing you to explore new ways of engaging customers and bringing innovation to life. The greatest opportunity of all is being able to help other people achieve their goals through VR tech.


VR startups are on the path to innovating many industries and thus grant many people professional and personal opportunities that would improve their overall lives.

From virtual care to virtual reality apartments, VR startups are creating a future that we can all look forward to. That’s why it’s important to keep an eye out for those VR startups that are striving to make a change and support their efforts in reshaping our approach to solving issues.

Written By

Meet Zornitsa, our Content Manager, specializing in all things VR headsets and innovative VR use cases. With a passion for exploring the latest in virtual reality technology, Zornitsa is your trusted source for expert insights and informative content that will elevate your VR experience.

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