Virtual Tourism impact on industry

How do Virtual Tours and Experiences Impact the Tourism Industry?

Zornitsa Vuteva 2 weeks ago 0 6

Virtual Reality is re-shaping various aspects of the tourism industry by offering immersive experiences that enable travelers to explore destinations virtually before embarking on their actual visit. VR tours present a unique chance for prospective tourists to virtually immerse themselves in a location, ranging from famous landmarks to hotel accommodations. This opportunity allows them to make more informed decisions about their travel plans. The technology not only streamlines the pre-trip planning process but also creates new avenues for those who are unable to travel physically, providing inclusive virtual experiences.

This article will examine the impact of VR tours and experiences on the tourism industry, discussing the advantages, challenges, and the future potential of this transformative technology.

What are VR tours in tourism?

VR tours in tourism are immersive virtual reality experiences that enable individuals to explore travel destinations, hotels, and attractions without physically being present. 360-Degree VR Video Tours capture a destination from all angles using specialized omnidirectional cameras. The footage is then stitched together to form an immersive video that viewers can navigate by simply looking around in any direction, similar to turning their head. 360 VR videos are accessible on regular devices such as phones and computers, as well as on VR headsets for a more immersive experience.

Some VR tours extend beyond capturing visuals and offer users the ability to interact with the virtual environment. These curated experiences concentrate on specific aspects of a destination like the food scene, history, or outdoor activities. Users can delve deeper into the virtual space and engage with interactive elements to learn more.

Types of VR tours and tourism experiences

  • 360 Virtual Tours are created by stitching together a sequence of 360-degree camera shots or filming with a 360-degree camera. They offer high accessibility and ease of development as they can be deployed on any website and app.
  • Virtual Reality Tours provide the most immersive experience, requiring users to wear a headset to be transported to the location in 3D. Users can look around by turning their heads and interact with the environment using the headset controllers.
  • Virtual Hotel Tours offer a highly immersive way for users to explore a hotel and its grounds. High-resolution cameras and specialist equipment capture the interiors and exteriors, which are then stitched together to create a complete 360-degree interactive tour.
  • Virtual Travel Experiences are created by travel companies to offer VR experiences that provide users with a taste of being at a destination. This immersive experience brings the destination to life, encouraging consumers to consider traveling to places they might not have considered before.
  • Virtual Museum Tours are using VR technology to allow users to delve deeply into the rich history and heritage of destinations by offering virtual tours of museums and historical sites.

Advantages of VR tours and experiences

VR is revolutionizing tourism by providing more engaging, accessible, informed, and sustainable experiences for both tourists and businesses. It serves as a powerful new tool for destination marketing, travel planning, and cultural exchange.

Increased engagement

VR offers a more engaging and interactive experience for tourists, enhancing their interest and enthusiasm for a destination. Tourists can explore places in an immersive way, experiencing sights, sounds, and even smells.

Enhanced destination marketing

VR empowers tourism marketers to create immersive experiences that showcase destinations and attractions, giving potential visitors a realistic preview of what to expect.

Enhanced customer experience

VR enables tourism businesses to create more personalized and engaging experiences for visitors, potentially leading to increased loyalty and repeat business.

Accessible tourism

VR experiences makes tourism more accessible to people with disabilities or limited mobility, enabling them to virtually experience destinations they may not be able to visit in person.

Time and cost savings

VR tours allow tourists to explore multiple destinations virtually without the need for expensive travel and accommodations. For businesses, VR reduces the costs of physical marketing materials.

Improved planning and decision-making

VR tours provide tourists with a more accurate understanding of a destination, assisting them in making more informed decisions about where to go and what to do. Tourists can explore places in detail before their trip.

Reduced environmental impact

VR can help decrease the carbon footprint of tourism by reducing the need for physical travel.

Improved safety and security

VR enables tourists to explore destinations virtually, thus avoiding physical risks associated with traveling to high-crime or unstable areas.

Examples of VR tours and experiences in the tourism industry

These are some examples of how this technology is transforming the way we explore the world:

VR Travel Agencies

Innovative startups like Ascape and YouVisit offer customized VR experiences that allow users to explore destinations tailored to their interests. These previews help travelers get a sense of a place before booking, ensuring a more fulfilling trip.

Virtual Tours of Famous Landmarks

Google Earth VR enables users to virtually visit iconic landmarks such as the Eiffel Tower, Great Wall of China, and Grand Canyon in stunning 360-degree panoramic views, offering a sense of scale and detail that is truly immersive.

Museum and Art Gallery Visits

Institutions like the British Museum and Louvre Museum now offer virtual tours of their extensive art collections, allowing a wider audience to experience culture. Users can explore masterpieces like the Mona Lisa and Venus de Milo in virtual reality.

VR Hotel Tours

Hotels such as Atlantis Dubai, Pullman Brisbane, and Grand Oasis Cancun provide detailed VR tours showcasing their accommodations, amenities, and surroundings. These immersive experiences allow potential guests to virtually walk through the property before their actual arrival. The Pullman Brisbane King George Square Hotel VR tour offers an audio guide and images to provide potential guests with a sense of the hotel’s spaciousness and luxury. Meanwhile, the Grand Oasis Hotel in Cancun presents a 360-degree VR tour that highlights its ‘oasis’ qualities, such as a large open-air atrium and detailed room descriptions.

VR Cruise Experiences

Leading cruise lines like Royal Caribbean and Carnival are incorporating VR for onboard activities. Virtual shore excursions enable passengers to explore ports in advance, while simulated experiences like skydiving offer thrilling entertainment options.

VR Travel Experiences

Companies are developing VR travel experiences that allow users to sample destinations, hotels, and attractions worldwide. For instance, the ancient city of Petra in Jordan can be explored through an 8K 360-degree video. These examples highlight how virtual reality is reshaping tourism, making it more immersive and engaging than ever.

Read our article on the Best VR Tourism Experiences

Are virtual tours more effective compared to traditional travel brochures?

Virtual tours offer a more immersive and interactive experience for travelers compared to traditional travel brochures. Studies indicate that virtual tours lead to higher travel intentions and create deeper cognitive engagement through 360-degree panoramic views and personalized exploration. They provide flexibility, personalization, and reach a wider global audience, making them a powerful digital marketing tool for the tourism industry. In contrast, traditional brochures are limited in conveying the full sensory experience of a destination and may be less effective in engaging modern travelers.


VR tours are an innovative way for the tourism industry to showcase destinations, hotels, and attractions in an immersive and engaging way. They provide value to travelers throughout the planning and booking process. With the increasing adoption of VR, the tourism sector is harnessing this cutting-edge medium to engage audiences, increase bookings, and deliver memorable virtual journeys.

Written By

Meet Zornitsa, our Content Manager, specializing in all things VR headsets and innovative VR use cases. With a passion for exploring the latest in virtual reality technology, Zornitsa is your trusted source for expert insights and informative content that will elevate your VR experience.

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