VR in Real Estate Industry

How is VR used in the Real Estate industry?

Zornitsa Vuteva 2 weeks ago 0 8

In recent years, the real estate industry has experienced a significant shift towards the adoption of VR technology. This innovative approach has revolutionized how properties are presented, enabling potential buyers to immerse themselves in a virtual tour of a property before even visiting in person.

As technology continues to evolve, the integration of VR into the real estate landscape has become increasingly prevalent, offering a variety of benefits for both real estate professionals and prospective buyers.

Applications of VR in Real Estate

Virtual Reality technology has started to propose great changes to the real estate industry by providing immersive experiences that redefine how properties are marketed, viewed, and sold. Some key applications of VR in real estate include:

Virtual Staging

VR assists real estate agents in showcasing properties by virtually furnishing and decorating vacant homes. This helps buyers envision the potential of a space better and facilitates the selling process.

Virtual Property Showcases

VR enables potential buyers to virtually tour properties as if they were physically present, offering a realistic sense of space and scale. This allows buyers to explore properties remotely and make more informed decisions.

Read more about Virtual Property Showcases here.

Architectural Visualization

VR empowers real estate developers to present unfinished properties by allowing potential buyers to virtually view the exterior and interior of homes that are still under construction. This feature aids in marketing properties that are in progress.

AR-Assisted Real Estate Marketing

Augmented Reality (AR) allows users to access essential information about real estate properties by simply pointing their smartphone at a building, transforming a walk or drive through a neighborhood into an informative shopping experience.

Virtual Bike Tours

VR can generate virtual bike tours to help buyers visualize living in a specific neighborhood by cycling through its streets and experiencing the area.

Check out our article on the best VR Real Estate apps.

Benefits of VR in Real Estate

The use of VR in real estate offers a more immersive, efficient, and engaging experience for both buyers and real estate professionals, ultimately driving increased sales and revenue.

Virtual Property Tours

VR allows potential buyers to fully immerse themselves in a property, exploring every detail and room as if they were physically present. Therefore it enables buyers to virtually explore properties, even if they are located far away, saving time and money by eliminating the need for in-person visits to every property.

Read more about the VR Property Tours.

Visualization and Staging

VR enables developers and agents to showcase properties that are still under construction or vacant, allowing buyers to visualize the final product.

Emotional Connection

The immersive nature of VR helps buyers feel more connected to a property, evoking a stronger sense of ownership and interest.


VR allows real estate agents and architects to quickly make changes to a property’s interior and exterior based on client preferences, helping buyers visualize their ideal space.

Global Reach and Wider Exposure

VR eliminates geographical barriers, allowing real estate agents to showcase properties to a wider, global audience. VR tours can be shared across various digital platforms, providing wider exposure to a property and reaching a larger audience.

Increased Sales and Efficiency

VR can streamline the buying process, leading to more efficient transactions and higher sales conversions.

Employee Training and Productivity

VR technology can be used for onboarding and training real estate agents, improving their skills and productivity.

Competitive Advantage

Adopting VR technology can help real estate companies stand out from their competitors and provide a unique, innovative experience for buyers.


VR can provide accessible experiences for people with disabilities, allowing them to explore properties that may not be physically accessible.

Challenges of using VR in the real estate industry

Although VR enhances many work practices in the real estate industry, there are some drawbacks the technology faces in regard to its efficient implementation. These are the main challenges of using VR in real estate:

Inability to fully replace in-person visits

While VR can provide a highly immersive experience, it may not be able to fully replace the need for in-person property visits, as buyers may still want to physically see and feel the space before making a purchase decision.

Real Estate using VR and AR

Adoption by agents

Some real estate agents are hesitant to adopt VR technology as it can disintermediate their role in the process by empowering buyers with more information. Agents may see VR as a threat to their traditional business model.


Implementing VR technology can be expensive since it requires specialized equipment, software, and training for real estate professionals. The costs of VR tours and 3D models can add up quickly, especially for smaller real estate projects.

Requirement for specialized equipment

Buyers need access to VR headsets or other specialized equipment to fully experience virtual property tours, which can be a barrier to adoption, especially for less tech-savvy consumers.

Lack of widespread adoption

Despite the potential benefits, VR has not yet seen widespread adoption in the real estate industry. The uptake of video tours, which are less resource-intensive, has been low, suggesting challenges for more advanced VR technology.

Technical issues

There is a risk of technical problems during VR tours, such as connectivity issues or equipment malfunctions, which can disrupt the buyer experience and undermine the value of the technology.

Research on the efficiency of VR use in the real estate industry

According to research, real estate agents can use VR to shorten property marketing time by 6.4% and narrow the bid-ask spread by 2%, all else being equal. VR enables agents to provide immersive and interactive property tours, saving time and offering a convenient way for potential clients to view properties remotely.

The increasing adoption of VR in real estate is fueled by strong consumer demand. Studies indicate that 77% of buyers prefer VR property tours over physical ones, 68% are interested in using VR for furniture visualization, and 84% favor video previews for properties. Moreover, 62% of buyers opt for real estate agents who utilize VR technology.

The advantages of VR in real estate go beyond marketing and sales. VR can enhance the training and onboarding of real estate professionals. Research shows that learners can retain up to 80% of material a year after VR-based training, in contrast to only 20% after one week of traditional training. VR training also leads to a 39% increase in hazard identification and a 44% improvement in risk management among construction professionals and workers.

The Future of VR in Real Estate

The future of virtual reality in real estate is expected to bring significant growth and transformation. Key developments include:

Integration with Artificial Intelligence (AI)

Combining VR with AI could lead to smart property recommendations based on buyer preferences, making the property search process more efficient and tailored.

Enhanced Interactivity

Future VR property tours will likely include more interactive elements, allowing buyers to modify room layouts, change decor, or simulate different lighting conditions. This will provide a highly personalized and immersive viewing experience.

Expanding to Rental Markets

VR tours could become standard in the rental market, allowing potential tenants to virtually tour properties and speed up the leasing process.

Virtual Real Estate Transactions

The entire buying process, from virtual property viewings to signing contracts, may be conducted entirely in a virtual environment. This could streamline transactions, making them faster and more convenient.

VR for Property Development and Construction

VR will be increasingly used in the planning and construction phases of property development, allowing developers to visualize and modify designs before any physical work begins.

Increased Accessibility and Inclusivity

VR will make property viewings more accessible for those with mobility challenges or who cannot attend physical open houses. Overall, the integration of VR technology into real estate signifies a significant shift in how properties are marketed, viewed, and transacted. As the technology continues to advance, we can expect VR to play an increasingly integral role in the industry, transforming the way we experience and interact with real estate.

Final Thoughts

As the real estate industry continues to evolve, the integration of VR technology is expected to play a significant role in shaping its future. By enhancing the buyer experience, streamlining the sales process, and offering a more engaging and interactive way to showcase properties, VR is becoming an increasingly valuable tool for real estate professionals and buyers alike.

Written By

Meet Zornitsa, our Content Manager, specializing in all things VR headsets and innovative VR use cases. With a passion for exploring the latest in virtual reality technology, Zornitsa is your trusted source for expert insights and informative content that will elevate your VR experience.

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