Back in April, Google announced the acquisition Tilt Brush. This was part of a larger VR acquisition strategy. The Tilt Brush is a software that breaks the need for a top-down drawing board It actually let’s you use the air around you like a blank canvas for your ideas to come to life.
Tilt Brush defies the conventional painting standards that dominate the industry of digital painting and illustration. Since the launch of the project, several videos have appeared online, showing industry legends utilising this exciting new technology.
Step Into The Page
One of the fortunate few who has been test-driving this new technology is Glen Keane. Glen worked at Walt Disney for 38 years as an animator.
During Glen’s time at Walt Disney, he has been fortunate to be part of titles like The Little Mermaid, Tarzan, Beauty and the Beast, and Duet. This is all very impressive, and we wish Glen the best of luck with his future endeaveours.
Is it an Industry Breaker?
At the moment, the crowned king of Creative software is Adobe Systems. With almost a market monopoly on photo editing, and illustration software, Google has a long way to go.
According to the Adobe’s own Fiscal Year 2015 Financial Report Highlights, more than 6 million Creatives are utilising their platform. If Google are looking to get serious in the creative industry, it’s going to take more than that one innovation of technology.
It even looks like Adobe has an eye out on the industry, as we see here where they’re present at The 2016 Sundance Film Festival with a particular focus on Virtual Reality.
Adobe has a long, proud history in the illustration and editing software and has very few real competitors. Should Google choose to invest resources and time into this, we’re psyched to see what’s next.