Martin Rumenov Exclusive Release on Apple Arcade Set for February 6, 2025
Los Angeles, CA (January 29, 2025): Fans of Kendrick Lamar can immerse themselves in his music through the new Kendrick Lamar – HUMBLE. – Synth Riders Experience, launching exclusively on Apple Arcade for the Apple Vision Pro. This innovative experience allows users to engage with Lamar’s hit track “HUMBLE.” in a unique, spatial musical environment.
The Synth Riders Experience offers a dynamic journey that transports players into the vibrant world inspired by the “HUMBLE.” music video. Participants will navigate through a visually stunning landscape, moving from New Orleans to Los Angeles while interacting with the rhythm and energy of the song. Players will have the option to either fully immerse themselves in this musical universe or enjoy a HUMBLE. portal experience right in their living rooms.
Arturo Perez, CEO of Kluge Interactive, expressed excitement about the collaboration: “Working with an artist of Kendrick Lamar’s caliber is a tremendous opportunity for us. ‘HUMBLE.’ is one of his standout hits, and we are thrilled to bring it to life in this innovative format.”
As a launch title for Apple Vision Pro, Synth Riders has already garnered recognition, being nominated for Best Spatial Computing Game at the Apple Design Awards. The studio has previously released the Current Waves Music Pack, featuring popular artists like Charli XCX, David Guetta and Sia.
Steve Collins, CTO of Unity, praised Kluge Interactive’s efforts in enhancing immersive experiences: “The Kendrick Lamar – HUMBLE. – Synth Riders Experience exemplifies how spatial computing can merge music, visuals, and interactivity to create captivating experiences.”
Starting February 6, 2025, subscribers to Apple Arcade will have access to this unique experience. Apple Arcade provides unlimited access to over 200 games without ads or in-app purchases, making it a family-friendly gaming subscription service.
For those interested in early access to the HUMBLE. Experience for Apple Vision Pro, inquiries can be directed to Falcon Sahin San at Kluge Interactive.
About Synth Riders
Synth Riders is a celebrated rhythm game that combines freestyle dancing with virtual reality (VR) and mixed reality (MR) elements. Players can enjoy over 150 tracks from renowned artists while navigating obstacles and dancing to the beat. Recent releases include themed experiences like the Barbie Dance ‘n Dream featuring music from Barbie The Album.
About Kluge Interactive
Founded in 2008 in Los Angeles, Kluge Interactive focuses on creating immersive VR and MR experiences that foster human connection. Known for their flagship game Synth Riders, Kluge is also developing FINAL FURY, aiming to redefine combat gaming in XR environments. The studio has collaborated with major brands such as Meta and Apple, continually pushing the limits of spatial computing and interactive entertainment.
