Martin Rumenov In a notable development for virtual reality enthusiasts, a new VR app has been introduced for the Meta Quest 3 headset. The app called Xponential+ is a Virtual Reality fitness lab that allows users to access a variety of different workouts and personal instructors from the comfort of home. It offers daily live classes and a global community to provide a supportive training environment, as well as on-demand workouts that can be taken at any time and from any location. Xponential+ allows users to stream workouts on multiple screens and take them with them on the go.
Developer: Xponential Fitness
Xponential Fitness, the developer behind this new VR app, is a well-established name in the fitness industry. Its reach extends beyond the virtual realm. The company has successfully launched fitness offerings such as Pure Barre, YogaSix, and StretchLab on Princess Cruise ships, making fitness accessible to travelers. Furthermore, they recently organized a Club Pilates retreat, sailing in Alaska, further expanding their horizons. Most recently, Xponential inked a deal with the corporate wellness platform Gympass, adding yet another strategic partnership to their repertoire.
A New Era in Virtual Fitness
Xponential+ aims to usher in a new era in virtual fitness. It leverages the Meta Quest 3’s advanced technology to provide users with an immersive and authentic virtual fitness experience. Users can expect to be fully immersed in photo-realistic representations of actual fitness studios. This immersive experience will cater to fitness enthusiasts seeking to enhance their training routines.
Moreover, the app allows users to take advantage of the Quest 3’s pass-through capabilities, blending the virtual studio with their physical surroundings. This feature also provides users with the option to have their fitness instructor join them in their real-world space, offering one-on-one coaching experiences. Currently users can take advantage of Pilates, Barre and Stretching workouts, with Boxing and Cycling coming soon too.
All of this is offered for $29.99 per month or $9.99 if billed monthly. The good part is that there is a 7-day free trial so you can get a taste of what you will receive.
Cutting-Edge Features
The app will harness the Quest 3’s latest technological advancements, such as mixed reality, full-color passthrough, and natural depth perception. These features offer users the opportunity to include weights and other fitness accessories in their virtual training sessions, enhancing the overall fitness experience.
In a statement, Garrett Marshall, President of Xponential+, expressed his enthusiasm for this partnership, stating, “We’re excited to pioneer a new era in fitness alongside the renowned brand, Meta. As these technologies become more mainstream, we’ve seized the opportunity to enhance immersion while maintaining the efficiency of 2D digital fitness.”
Future Prospects
Xponential Fitness’s venture into the virtual reality space is not only an innovative move but also a strategic one. The company has consistently emphasized the importance of strategic partnerships as part of its omnichannel fitness strategy. These partnerships not only help in reaching new audiences but also generate revenue and increase lead flow.
In line with this strategy, Xponential is actively exploring additional B2B collaborations in the latter half of the year. Their goal is to enhance their Xponential+ digital platform and XPass subscription service, attracting more consumers into the Xponential ecosystem, both in the virtual world and within their physical studios.
The introduction of this new VR app for the Meta Quest 3 is poised to make a significant impact in the fitness industry. It offers users an authentic and immersive fitness experience, combining the technological capabilities of Meta’s Quest 3 headset with Xponential Fitness’s expertise in the field. This collaboration is set to redefine the way fitness enthusiasts approach their workouts in the virtual world.
